Role History

The full record, newest first, in changelog form. Titles and dates match my CV. Detail sits on the linked pages.

2026 · Independent Product Builds

Own projects. An autonomous on-chain trading agent, a stablecoin flow dashboard and a Solana wallet triangulation tool, built with Claude Code and running live. See Independent Builds.

Nov 2025 to present · Senior Technical Writer · Consultant (Documentation and AI Content)

Mastercard, MDES Manager and MIIG. Contract role. Full time to March 2026, then a retained cadence of release-cycle work.

• Rewrote the 380-page MDES Manager user guide into about 200 pages of DITA XML
• Analysed 949 support tickets to set priorities for the overhaul
• Content design across about 150 configuration screens
• Built the RAG-ready content repository behind a conversational-AI proof of concept
• LLM-assisted review of 30 to 40 screens per release cycle. Scoping AI content-review agents

More on the Mastercard page.

Nov 2023 to Oct 2025 · Career Break

Primary caregiver for twin boys. Ad hoc consultancy, crypto markets and on-chain analysis, and the start of daily agentic AI development. See Known Issues.

Sep 2022 to Nov 2023 · Documentation Lead (Senior Technical Writer)

StarkWare, Starknet (Ethereum Layer 2). One of two writers. Sole owner of the open-source Starknet docs, through the testnet-to-mainnet transition. More on the Starknet page.

Aug 2020 to Sep 2021 · Solutions Architect · Interim Technical Lead

The Sofa & Chair Company. Fully remote. A platform audit presented to the executive team in month one turned into roadmap ownership and direction of the delivery agency for a Magento 2 re-platform.

• Scoped and designed the re-platform and its integrations
• Vendor selection: AI search (Klevu, Algolia and Attraqt compared; Klevu live within two months) and Akeneo PIM
• SAP ERP connector architecture, and greenfield scoping for Larkbury London
• Ran the permanent Lead Developer hire end to end, then handed over

Apr 2018 to present · Senior Technical Consultant

Various clients. Independent consulting across payments, blockchain and enterprise commerce: architecture, platform audits, documentation leadership and delivery. The engagements above and below sit under this role.

Code and Platform Auditor (2018 to 2020)

ME+EM, Kinetico, Big Green Egg, Madison Bikes (FreeWheel) and others. 10 to 15 fixed-fee platform and code audits, delivered autonomously and presented in person to client leadership. See Consultancy, Audits & Klevu.

Senior Solutions Architect · Developer Relations (2018 to 2020)

Klevu, enterprise AI search, now Athos Commerce. Developer relations, onboarding and documentation for the integrations, developer webinars, and long-form content. See Consultancy, Audits & Klevu.

Senior Developer · DevOps Engineer

Brand Alley, a high-volume flash-sale retailer with around 2 million customers and 6 million products. Worked directly with the CTO and tech lead on a Magento 1 to Magento 2 re-platform, plus AWS pipelines, autoscaling, SSO, and payment and shipping integrations. See Case Studies.

Senior Backend Developer

MADE.COM. PayPal gateway checkout and Google SSO (OAuth). Scoped, peer-reviewed and delivered production features with product and non-technical stakeholders.

2017 to Mar 2018 · Chief Technology Officer

Shero Commerce, New York. US agency for enterprise commerce, with American retail and B2B clients. Joined as solutions architect and stepped up to interim CTO. Around 25 to 30 people, with a core engineering team of 15 to 20 in Albania.

• Owned technical strategy and solution design. Ran the development team meetings, co-scoped builds and unblocked developers
• Pre-sales: pitches, RFPs and detailed scoping on Magento, Shopify and BigCommerce, plus headless builds with React and Vue
• Flagship: Painful Pleasures, a $250k to $300k build
• Introduced agile process, peer and code review, CI/CD, linting and coding standards. Architected AWS for peak-traffic commerce

Dec 2016 to 2017 · Independent Technical Consultant

Ex-Folk clients: Pernod Ricard, Canary Wharf Group, Paco Rabanne, Amanda Wakeley, Finisterre and Big Green Egg. When the agency closed, its clients asked me to transition them.

• Pernod Ricard: content-first Magento build and AWS architecture (Auto Scaling, ELB, S3, CDN and WAF, template-based deployment)
• Canary Wharf Group: scoped and oversaw international sites for property developments on a bespoke PHP build, and managed uptime and client stakeholders
• Big Green Egg: platform audit and Brightpearl ERP scoping
• Productised a Magento code-audit offering, with a site that ranked for the search term

Jun 2014 to Dec 2016 · Chief Technology Officer

Folk Digital, London. Boutique brand-led agency for luxury and fashion clients. Highest technical position, across concurrent enterprise accounts including Wedgwood, Waterford, Hermès, Gieves & Hawkes, Hackett London, Paco Rabanne, Pepe Jeans, Amanda Wakeley and Pernod Ricard.

• Led a team of 12 to 15 developers in pods and owned the full people cycle
• Ran 4 to 10 builds a year, the largest around £300k
• Owned cloud infrastructure, DevOps, security and performance

More on Leadership & Delivery.

Aug 2012 to Jul 2014 · Lead Developer and DevOps Engineer

Folk Digital. Promoted as the agency grew from around 4 people to 15 to 30. Established the delivery process from nothing, brought self-managed hosting in house, and built a Jira-to-Git deployment pipeline.

Aug 2010 to Jul 2012 · Developer

Folk Digital. Sole developer after a restructure, managing two outsourced developers on the incumbent Python platform. Recommended and led the move to Magento, from open source through to Enterprise.

2008 to 2010 · IT Manager

Reeford, a garden and landscaping group. Built and ran a .NET web store and the Windows client-server estate. Scoped and delivered a compare-the-market-style aggregator with an outsourced team of three in India, my first budget and delivery management. Soft-launched V1.

2006 · Systems Designer

Bang & Olufsen franchise. Early career.

2003 to 2006 · Education

BSc (Hons) Interactive Technology, First Class, Bournemouth University. The only First in the year. Preceded by an access course.

Outside Work

I manage a grassroots U9 football team and run ultramarathons. Dorset based.